Despite its modest size and resources, MMC® has been pivotal in advancing the world of golf since 2006. Our unwavering commitment has sparked remarkable increases in player engagement and participation. Reflecting on the last decade, which saw an overall increase of 3.2 million newcomers to golf, MMC® stands out by successfully introducing over 500,000 of those new players to our partner facilities. This is, by-the-way, a substantiated fact, reinforced by solid sales records and glowing testimonials from owners and operators alike.
With an annual revenue that is merely a sliver of the less than one half of one percent of the colossal earnings of the major industry giants who rake in hundreds of millions annually through corporate sponsorships and partnerships, MMC® still manages to surpass every competitor by a significant margin.
Immerse yourself in these compelling figures: between 2012 and 2022, the golf sector experienced a resurgence, of 3.2 million golfers, encompassing both newcomers and seasoned players. Throughout this period of revitalization, MMC® has been at the forefront, successfully introducing over half a million of those new players/customers to the game of golf. This leaves about 2.7 million, or an average of 270,000 players per year that other entities accounted for. Considering there are approximately a dozen or so major organizations and/or associations directly responsible for influencing the game’s expansion, we’ll use a conservative estimate of 10 for our calculations.
Breaking it down: each year sees an influx of 270,000 new players across these entities, which translates into an estimated average of 27,000 fresh faces per entity annually, culminating in a grand total of 270,000 over a decade. However, one must ponder the financial wisdom—an investment running into tens of millions for what equates to 27,000 new players each year seems economically imprudent. In an industry teeming with thousands of enterprises dedicated to its advancement, constraining our 80% growth estimation to a mere 10 entities was a move of considerable restraint and prudence. These statistics unambiguously demonstrate that MMC® has outperformed nearly every other player in the sector tasked with fostering the growth of golf by at a very minimum, 200%!
The numbers are clear and indisputable: MMC® has consistently outperformed their peers, welcoming a remarkable average of more than 50,000 new golfers annually during that decade, doubling all of our peers if our estimates are correct and their number is truly 27,000. This impressive achievement not only highlights MMC®’s exceptional market gravity but also underscores its leading position in the expansion of the golfing landscape.
Our figures paint a compelling picture: MMC® champions not just the sport but also excellence in economic acumen. The return on investment speaks volumes about our unmatched ability to drive meaningful growth in golf’s popularity without necessitating vast financial expenditure. Embrace a partnership with MMC®; not only will you be tapping into undeniable success but also aligning your brand with unparalleled fiscal savvy and proficiency within the industry.
At Mulligan Marketing Concepts® (MMC®), our intimate industry knowledge comes from partnering with over 500 courses and ushering in upwards of one million new golfers through our many self-funding, risk-free, turn-key golfer acquisition campaigns targeting previously untapped sectors of casual and non-golfers.
Support the transformative GOLF: It’s Everyone’s Game growth initiative—where we empower golf facilities with cutting-edge tools, education, and resources to expand their businesses. As the linchpin to amplifying golf’s reach, corporate sponsors and partners are invaluable. A more robust player base enriches the sport—solidifying jobs for professionals, bolstering tours, elevating associations, and widening sponsors’ customer base.
Partner today with the ONE company who was responsible for more than 20% of the entire golf industry’s growth as it pertains to new player acquisition for an entire decade.