Initially, the GOLF: It’s Everyone’s Game growth initiative was teed up as “Save and Grow the Game” to underscore the significant endeavors ahead, exclusively amongst those well-versed in the industry. Yet, this is but a precursor to our imminent public launch, when it will proudly bear the inclusive title: GOLF: It’s Everyone’s Game.
With MMC®’s ambitious growth strategy now in full swing, we stand on the brink of an exceptional breakthrough―envisioning nothing less than 100 golfer acquisition campaigns igniting in our inaugural year. This remarkable endeavor is poised to welcome 150,000 new golfers into our fold, ensuring over 100 golf professionals a future of economic security and career longevity. Simultaneously, we’ll be preserving 100 cherished golf courses from the clutches of real estate development, safeguarding a heritage sport while fostering over 500 industry jobs for enduring prosperity.
At first glance, a set of one hundred campaigns within the initial year may seem modest but allow me to unveil the profound impact of these figures. We’re discussing an impressive 100 golf facilities deploying, on average, 100,000 solo pieces of direct mail totaling 10 million direct mail pieces, each emblazoned with your distinctive brand, making their way into 5 million homes not just once, but twice. This is where the excitement truly begins—imagine inviting 150,000 new golf enthusiasts to become part of an exclusive club where your name leads the game. These new golf enthusiasts requiring an entire range of gear—from clubs and bags to shoes, balls, and accessories are seeing your brand everywhere they look. From the moment they receive a branded gift at their initial purchase, to when they proudly carry their membership card with your logo, all the way through receiving your personalized welcome—be it through an engaging email, an instant SMS and/or a beautifully crafted piece of mail introducing them to your range of quality products and services. It’s more than a transaction; it’s about ensuring that every new patron is perfectly equipped and delighted, elevating their golfing journey from day one.
As momentum builds, expect these numbers to soar two-fold annually, as the ripple effect of our innovative campaign resonates through the sector. For business owners eyeing premium services and robust returns on investment, nothing rivals the MMC® model; it’s a pinnacle of consumer engagement and sustainable growth that enriches communities and delivers unparalleled value far beyond the greens.
Facilities | New Golfers | Golf Professionals | Industry Employees | |
Year 1 | 100 | 120,000 | 100 | 500 |
Year 2 | 200 | 240,000 | 200 | 1,000 |
Year 3 | 400 | 480,000 | 400 | 2,000 |
Year 4 | 800 | 960,000 | 800 | 4,000 |
Year 5 | 1,600 | 1,920,000 | 1,600 | 8,000 |
Year 6 | 3,200 | 3,840,000 | 3,200 | 16,000 |
Year 7 | 6,400 | 7,680,000 | 6,400 | 32,000 |
Year 8 | 12,800 | 15,360,000 | 12,800 | 64,000 |
Year 9 | 25,600 | 30,720,000 | 25,600 | 128,000 |
MMC® stands at the brink of revolutionizing golf in the U.S., with a vision of doubling the nation’s golfers to 60 million, using the peak of 30 million in 2007 as our benchmark, within a mere 9 years. This surge could breathe new life into approximately 7,500 golf facilities of varying scales and designs. Let me be clear: our vision is not a mirror of the ‘90s overexpansion. We recognize that maintaining a certain exclusivity is essential for the allure of the game. Our strategy is calibrated to ensure that every course adds value to an ever-eager market, perfectly positioned for demand without diluting the sport’s intrinsic charm.
The real key to advancing the game—and concurrently enhancing sponsors’ brands and sales—lies in either founding a dedicated association for this cause or urging existing sponsors to signify through their investments that growth is imperative and nothing less will be accepted. The second option is preferable for myriad reasons—not only is it cost-effective, but it also leverages established networks and resources for faster results.
That has always been our mission: to join forces with authoritative bodies like the PGA Tour, the PGA of America, the LPGA, the USGA, the DP World Tour, or LIV Golf to elevate the sport’s popularity. Whether through acquisition, partnership, merger, or alliance, syncing with an established organization streamlines progress due to pre-existing infrastructure and distribution channels. This union could rapidly ignite a transformative impact on golf’s future.
Should the need arise for us to establish our exclusive alliance due to a clash of ideals, we stand ready to launch our own organization immediately. Failing an alignment with one or more of the prominent golf institutions, we are poised to create a unique partnership opportunity, selectively open to just six prestigious Diamond corporate sponsors.
This exclusive opportunity guarantees heightened visibility for your brand with less competition for attention. The perks for our six Diamond partners are manifold and unparalleled.
Seize this extraordinary chance to cement your company’s legacy within the golf community—a bold venture promising exponential growth under MMC’s ambitious strategy. Your involvement will not only shape the future of golf but also carve out a lasting imprint of excellence and leadership.
Rest assured, the principle of ‘no double dipping’ stands firm. Sponsors will never be burdened with requests for additional funding, nor will we deviate from our core mission, vision, and purpose. By harnessing online platforms and maintaining a lean operation with no more than six staff members, we pledge to deliver supreme services, ensuring our organization’s efficiency.
At present, MMC is rewarded with a success fee of 20% of the cash collected at the point-of-sale. Every Diamond Sponsor investment reduces this initial fee by 3%. With six Elite Diamond Sponsors on board, this totals an impressive 18%. Admittedly, a single sponsor might not sufficiently tip the scales, as their solo contribution of 3% may not spark enough incentive for owners and operators to broadcast their promotional efforts. This increment alone is unlikely to be the pivotal influence we seek. Yet, imagine the impact of a substantial 25% savings. Under such circumstances, upon the commitment from a pioneering sponsor, MMC will reduce our success fee to 15%, granting privileged inclusion of the sponsor’s brand as the driving force behind our vibrant campaign. Successive sponsors will further deduct 3% apiece until our ultimate sponsor joins this transformative growth initiative. When this milestone is achieved, MMC will eliminate all charges for our expert services.
This remarkable strategy slashes the costs to the owner for running golfer acquisition campaigns by half, or even up to an astounding 80%, contingent on the campaign’s triumphs. Let’s underscore that when we speak about “the owner’s cost,” it truly reflects an exemplary model of risk-free and self-funding; the reality is that throughout the campaign duration, owners effectively incur zero expenses—as explicitly guaranteed in clause three of our agreement with course owners. This is a golden opportunity where winning campaigns finance themselves entirely. Thus, we beckon you to seize this chance for greatness with MMC—a revolution in economical yet lucratively successful promotions awaits your discerning participation.