GOLF: It’s Everyone’s Game!
GOLF'S NEW NARRATIVE
Let’s turn a new page and shift the narrative from discord to harmony. Gone are the days focused on “the feuds between the tours,” “the rumors of Saudi investment groups taking ownership control over the sport,” “the staggering sums tempting players to switch sides,” “the monopolization of the sport,” and the spotlight on “television viewership being at its lowest in a decade.”
Just imagine for a moment if the narrative could now be redirected to a groundbreaking chapter that says, “The PGA Tour, the PGA of America, the DP World Tour, and LIV Golf in concert with the USGA and LPGA, have temporarily cast aside their rivalries and differences to forge a historic alliance. Together, they’re launching a visionary, industry-wide initiative aimed at propelling golf into an era of unprecedented growth. At the heart of this transformative campaign is an unwavering commitment to fostering accessibility, embracing diversity, and ensuring inclusion.” As the esteemed stewards of this prestigious sport, it’s our collective duty to ensure that golf’s legacy prospers for the generations to come.
This groundbreaking initiative is the epitome of public relations mastery. At long last, the global community will behold the golf industry launching a magnificent endeavor for the masses—a generous spectacle that transcends any notion of self-interest.
In the dynamic space of the golf industry, it seems as though that key players are vying ferociously for dominion over a market that appears to be contracting. Yet, amidst this struggle, the revelation to craft one’s own unique market sphere still eludes many. Chuck has consistently maintained a simple truth: “Those who arrive first at the feast of opportunity invariably secure the lion’s share, leaving only scraps for the rest.” Why squabble over remnants when you have the expertise to create an exclusive market niche that belongs solely to you? Why merely participate in the competition when you can redefine it? Attracting 6 million enthusiasts is a feat within reach—after all, here at MMC, we’ve already brought together over 1 million golfers for our 500-partner facilities. And let’s bear in mind, we are but crumbs on the table that have fallen off of this vast industry pie. Imagine if we held one half of one percent of just one slice—we could forge successful partnerships with 3,000 golf facilities and your brand could become an intimate part of 6 million patrons’ lives. These individuals won’t just be casual fans; they will transform into devoted, lifelong patrons who will evangelize their admiration for your brand. The possibility isn’t just exciting—it’s within your grasp.
TRASH SHOULD BE RECYCLED
NOT PLAYERS, CUSTOMERS, AND FANS
Reflecting on MMC’s pioneering foray into the golfing sector, we recognize a pivotal issue that plagued both operators and owners alike: an overemphasis on courting the same dedicated golfers that everyone else was vying for. This myopic strategy led to a stagnating recycling of existing golfers, with no visionary efforts geared towards nurturing newcomers to the sport—those untapped potentials seeking their first foray onto the fairway. MMC, however, broke the mold by engaging casual players and absolute beginners, crafting from them a fervent fan base and loyal customers. These are the groundbreaking strategies that powerhouses like the tours must embrace: shifting from the overwrought battle for preexisting fans to creating a base of passionately devoted followers who will remain steadfast in their support, regardless of who graces the tee. This transformative approach promises not only allegiance but gratitude—a testament to the indelible impact on a personal level that begets unwavering loyalty.
GOLF: It’s Everyone’s Game stands at the forefront of the industry’s pivotal challenges, poised to set the standard and lead the charge in transforming these challenges into opportunities to grow the game.
Throughout the past couple of decades of this industry, no one has proliferated the game quite like MMC, eclipsing the contributions of countless others in the golf industry, a truth substantiated by hard sales data and an outpouring of acclaim from prestigious PGA figures—including past President Ted Bishop, five-time tour winner Jerry Heard, and revered Hall of Fame golf coach Herb Page—alongside scores of their respected peers.
Our crusade is in lockstep with those tasked with nurturing the game—welcoming new players, enhancing golf pros’ stature, and assisting facility proprietors in growing their business. We turn mere consumers into ardent players and admirers, championing a growth ethos rooted in broad access, demographic richness, and heartfelt inclusivity.
Behold the billion-dollar quandary: why would powerhouse institutions like the PGA Tour, the PGA of America, the LPGA, the USGA, the DP World Tour, or LIV Golf, just to mention a few, hesitate for even one second to rally alongside our modest entity to champion the revolutionary GOLF: It’s Everyone’s Game growth initiative?
This initiative’s track record shines resplendent, boasting nearly twenty years of unparalleled achievements within the domain—soaring above its peers by at least 200%. Its impact—aiding over five hundred facilities, safeguarding countless careers, propelling manufacturers’ sales beyond expectations, converting over one million casual and non-golfers into committed players, free spending customers and fervent fans—all for a fraction of conventional costs that yield only a shadow of these results.
Discover the powerhouses of the golf sector and their visionary mission statements. Let’s delve into whether their goals resonate with the ambitions of MMC.
According to www.mediacenter.usga.org – USGA’s Purpose Statement:
To help ensure a stronger future for the game of golf, the USGA will Unify the golf community, Showcase the game at every level, Govern through a modern set of rules and standards, and Advance sustainability and inclusivity of the game.
At MMC, we are pioneering the future of golf with our visionary campaigns—strategically crafted to infuse golf facilities with vital financial support. Our commitment to inclusivity forms the cornerstone of our game plan, skillfully lowering entry barriers with precision, ensuring that the prestige of golf remains untarnished. We achieve this by offering attractive prices for off-peak tee times, making them accessible without compromising the sport’s esteemed value. This strategy smartly positions newcomers on the greens in time slots that core and avid golfers typically vacate. By tapping into new markets and welcoming new players to the fairways, we are fostering organic growth—a testament to our sustainable efforts. Our initiative proudly checks every box set forth by the USGA, setting a gold standard for sustainable growth in this revered sport.
According to www.pga.org – The PGA of America’s Mission Statement:
Serve the PGA of America Member and Grow the Game.
MMC’s initiatives have been a lifeline for an innumerable array of PGA members, safeguarding their professional livelihoods alongside the careers of countless others within the industry. It is essential to highlight our ethos: “Give a man a fish, and he eats for a day. Teach a man to fish, and he eats for a lifetime.” This is the cornerstone of our approach, as we empower every partner operator with top-tier sales and marketing expertise at absolutely no cost.
Over the last ten years, MMC’s proven strategies have consistently enhanced the growth of the game by at least 20% through new player acquisition and increased player participation. This phenomenal success is unmistakable evidence that MMC leads the field in driving the game’s growth. Hence, our campaigns flawlessly align with all PGA of America initiatives, underscoring our commitment to excellence in service to golf professionals as well as the entire golfing community.
According to www.pgatour.com – The PGA Tour’s Mission Statement:
By showcasing golf’s greatest players, we engage, inspire and positively impact our fans, partners and communities worldwide.
MMC propels the expansion of golf with a singular vision: place equipment directly into consumers’ hands. This pivotal engagement ignites a chain reaction: consumers evolve into passionate players; these players transition into loyal customers; and in turn, customers blossom into devoted fans. Their investment in the sport—be it equipment, subscriptions, books, cutting-edge gadgets, apparel or cherished memorabilia—transforms a passing interest into a lifelong love affair with the game. MMC’s tailored strategies not only nurture new enthusiasts for the sport, but foster their journey from casual play to ardent support, perfectly aligning with the PGA Tour’s ambitions and enhancing golf’s prestigious legacy.
According to www.lpga.com – The LPGA’s Mission Statement:
Be a recognized worldwide leader in sport by providing women the opportunity to pursue their dreams through the game of golf.
MMC’s promotional strategies have an unparalleled allure for women within the marketplace, and here’s the compelling reason. A common narrative among golf enthusiasts is their desire to share the fairways with their significant other, be it a wife, girlfriend, partner, or a female friend. Yet, there’s often a reluctance to invest, from fear it may prove futile, should their partners not take to the sport with equal zeal.
It’s beyond measure, the instances where I’ve witnessed club proprietors and managers share anecdotes of members extending heartfelt thanks for the introductory memberships tailored for couples and families. These initiatives have not only been inclusive but also transformative, granting partners the joy of discovering golf together. MMC’s initiatives perfectly encapsulate LPGA’s ethos, embodying what it means to welcome women to the game and celebrate shared passions on the green.
According to www.uk.linkedin.com/company/dpworldtour/life?trk=nav_type_life – The DP World Tour’s Mission Statement:
We are ‘Driving Golf Further’ through our guiding principles:
Inclusive: We believe that golf is a game for all and have a close collaboration with the women’s game and disability golf.
Innovative: We are committed to modernising golf to engage new audiences, by developing ground breaking tournament formats and technologies and producing award winning social media content.
Global: Our live broadcast reaches more than 490 million homes in more than 150 countries every week.
MMC’s campaigns are at the forefront of fostering inclusivity within the industry, presenting unparalleled opportunities for promoting unity and diversity. While this claim may appear self-aggrandizing, it stands firmly on solid ground. The MMC initiatives successfully align with the DP World Tour’s initiatives.
According to www.livgolf.com – LIV Golf’s Mission Statement:
To build on and complement the existing format of professional golf and take it to new levels of excitement and engagement with generations of fans.
Golf’s popularity has experienced a downward trend over recent years. Remarkably, it took an unprecedented event—the onset of the Covid pandemic—to spark a modest resurgence in the sport, marking a slight upturn that arguably stems from an ephemeral boost rather than a lasting revival. Without an accelerated pace in engaging new players, the future could see the continuation of the dwindling of both facilities and players.
At MMC, we’re addressing this challenge head-on with our visionary strategy that converts consumers into active participants, transforms these players into valued customers, and ultimately, cultivates a dedicated fanbase. Our approach is not merely reactive; it’s proactively engineered for sustained growth. By nurturing genuine interest and loyalty to the sport, we’re ensuring that golf not only endures but thrives for generations to come, solidifying its place in the cultural fabric of society. This, too, is consistent with LIV Golf’s initiative.
According to www.golfitseveryonesgame.com – MMC’s GOLF: It’s Everyone’s Game growth initiative objectives:
To save and grow the game of golf by promoting accessibility, diversity, and inclusivity.
- Grow the game through growing golf facilities with no-risk, self-funding, turn-key golfer acquisition campaigns targeting casual and non-golfers.
- Grow careers through free educational programs, professional sales systems and marketing strategies.
- Grow Sponsors’ brand awareness, appreciation, engagement & customer base through golfer acquisition campaigns.
- Turn consumers into players, players into customers and customers into fans.
As clearly stated in their list of intents, all seven entities profess the same objectives―grow the game of golf by acquiring new players, acquiring customers for sponsors, diversity, inclusivity, and developing consumers/players into fans, which can only be done by making the game more accessible.
There was only one area that none of the other six organizations touched on: accessibility. This is the key to making golf more diverse and inclusive.
Golf facilities across the land open their doors with eagerness to enthusiasts from every walk of life. The pivotal challenge that prospective players confront is the sport’s substantial threshold for entry. To genuinely cultivate an environment of diversity and inclusiveness within golf, it’s essential to enhance its accessibility. Nonetheless, enhancing accessibility should not come at the cost of diminishing the sport’s esteemed value nor should it dilute its prestigious nature. However, most facilities offer affordable options like twilight, early morning, and mid-day tee times at significantly lower rates, allowing individuals to experience the game at a more accessible price point. Yet, the general public is often unaware of these opportunities.
MMC’s leadership recognized this untapped potential within the industry and took innovative action. They identified underdeveloped resources, packaged them attractively for consumers, and targeted the ideal prospects. By reversing the risk for facility owners, MMC made it easier for everyone involved.
Twilight and early bird rates aren’t new concepts, but MMC’s approach to utilizing and promoting these special offerings is forward-thinking and exciting. It’s time to make golf more accessible and invite a new generation of players to the course.
Unlike other industry programs offering a single discounted tee time, MMC encourages players to commit to one facility; this fosters relationships and cultivates loyal customers who ultimately, become avid fans.
MMC’s pioneering golfer acquisition campaigns are the driving force behind the GOLF: It’s Everyone’s Game growth initiative. Not only do our campaigns tick every box, they provide facility owners and operators with a risk-free, self-funding, and turn-key, comprehensive solution for acquiring new golfers. MMC’s campaigns also boast a robust track record of eighteen years of proven success. This is where innovation meets tradition, empowering the future of golf engagement.
Ted Bishop, 38th President of the PGA of America, said it best in his glowing testimonial for MMC―“A lot of people talk about “growing the game of golf.” Chuck Thompson and MMC are truly the best at backing up lip service with results!”
MMC was responsible for more than 20% of the entire industry’s growth when it comes to new player acquisition and player participation over the past 10 and maybe even eighteen years.
It’s high time we shelved any disparities temporarily and unite to tangibly fulfill what we profess as our calling. MMC’s leadership is keenly anticipating how they can further pave the way for this auspicious partnership.
Uniting under this growth initiative isn’t contingent upon universal participation; any one entity asserting itself could exemplify precise leadership prioritizing the game’s flourish. Nevertheless, should we marshal universal backing for this growth initiative, we would witness an immediate and staggering surge in golf’s popularity.
The era of mere dialogue regarding the growth of golf and its audience has passed; it’s high time to activate our plans. Elevating the sport requires a coalition of sponsor partnerships. The GOLF: It’s Everyone’s Game growth initiative creates countless career opportunities for golf professionals, scales business growth for facility owners, and invites diversity with open arms. These aren’t just idle dreams; they are achievable targets. Our task is not to devalue the sport with giveaways, but to pinpoint our underperforming and untapped assets, create the perfect customer profile, and reel prospects in with an irresistible offer that they simply can’t ignore. These initial steps are the foundation of MMC’s initiative, and these initial steps are crucial as they transform consumers into dedicated players and, simultaneously, nurtures them into becoming our sponsors’ loyal customers and the game’s passionate advocates. Let’s move beyond intention to action—it’s tee time for transforming aspirations into reality.
By endorsing MMC’s GOLF: It’s Everyone’s Game growth initiative, jointly we can forge a new era for golf—accessible, diverse and inclusive. Let’s champion this noble cause together and witness the transformative expansion of this beloved game.
GOLF: It’s Everyone’s Game!