GOLF: It’s Everyone’s Game!
SPONSORS' ROI
Embark on an extraordinary journey with MMC® by your side, leveraging the unmatched success of our 500+ transformative golf acquisition campaigns that have revolutionized our partner facilities. Envision the tangible returns on your sponsorship and feel the palpable excitement as we navigate a timeline toward your investment’s fruition. Let’s delve into a couple of illustrative scenarios—a testament to the art of possible.
Imagine unleashing the power of visionary investments that redefine the foreseeable future. Picture initiating a staggering array of 100,000 meticulously targeted solo direct mail pieces per campaign, multiplying this strategy across one hundred golf facilities. With an investment of just $60,000 per campaign, paid with funds raised by the campaign, not our sponsors’ funds nor are they out-of-pocket funds from the owner of the facility, you stand on the cusp of breaking through in your very first year—with a return surge exceeding $6 million in direct mail advertising from an astutely calculated $5 million investment. Once we exceed 100 partner facilities, every additional promotional act is a turnkey to pure profit for our sponsors.
And the best part? This is just the beginning. The horizon stretches far beyond with nine more years of lucrative dividends flowing towards you. Witness how this decade-spanning engagement swiftly recoups its worth through less than 100 direct mail initiatives—all projected within the inaugural year of launching GOLF: It’s Everyone’s Game growth initiative. This isn’t mere speculation; it’s a blueprint for success, a projection of exceptional gains and a celebration of what lies ahead. Join us in this lucrative venture and triumph as you invest not just in golf but in a legacy that outlives us all.
Yet, this is only the tip of the iceberg. Imagine the burgeoning success as your campaign thrives across more than 500 facilities, catapulting your brand into the limelight before an astonishing audience of 25 million prospective golfers. Picture over a million proud members showcasing your distinguished emblem on their membership cards, while your brand’s footprint multiplies through relentless social media buzz and advertisements. Conceive an omnipresent campaign broadcasted through thousands of vibrant signs and banners, not to mention the potent direct marketing engine leveraging emails and mobile contacts secured by this sage investment.
But wait—there’s even more to this extraordinary proposition. The moment you surpass the hallmark of 100 affiliated locations—and without any further investments—every subsequent promotional effort becomes pure profit. Visualize merely extending your reach to 2,500 engagements and witnessing the magnanimous growth that follows.
Why merely compete in the golf industry when you can lead it?
Why settle for mere exposure when you can secure direct impact?
It is crucial to accentuate that following MMC’s success fee coverage by the sponsorship, we can expect an impressive increase in collaborating facilities eager to roll out our campaigns. Thanks to our sponsors whose investments absorb MMC’s foundational expenses, we can:
- Increase the cost for purchasing one of MMC’s introductory memberships being offered by a partnering facility, this one strategic move will magnify the allure of our golfer acquisition campaigns, presenting an irresistible proposition to the key figures at high-end facilities.
- Furthermore, as our direct mail volume surges, economies of scale kick in for cost reductions which also makes the campaigns more attractive to decision-makers.
- If the PGA Tour, the PGA of America, the LPGA, the USGA, the DP World Tour, or LIV Golf endorses this initiative, I am assured that the GOLF: It’s Everyone’s Game growth initiative would skyrocket in popularity—convincing myriad facility owners and executives to join forces with us promptly.
A single factor or a combination thereof has the potential to ignite a massive surge in your customer base in no time.
Picture this investment scaling new heights when an enterprising organization seizes all six coveted Diamond sponsorships for $30 million, reaching breakeven after just securing 500 facilities. The return on investment? Beyond measure.
How will this investment outperform your existing investment(s) in the golf industry?
Envision unlocking the transformative power of your investments: imagine that an infusion of five million dollars into a broadcasted event potentially glancing the attention of 1.2 million viewers, within a much larger audience who may only be passively engaged. Or consider investing the same five million dollars into MMC’s innovative strategic approach, however, assures meaningful interactions. Picture your brand in the firm grip of 25 million consumers, all thanks to targeted direct mail initiatives from a mere 500 select golf facilities―this is true tangible reach, doubled!
Which option makes more fiscal sense?
Option One: One televised event that targets maybe six million viewers who may, or may not, ever have an interest in buying or using your products and/or services.
Option Two: Ten years of putting your brand multiple times directly into the hands of tens of millions of potential golfers who absolutely have an interest in buying and using your products and/or services. With every swing and putt, they’ll be the living endorsements of your brand.
MMC’s, GOLF: It’s Everyone’s Game growth initiative provides true market penetration.
This isn’t just about impressive figures; it’s about forging personal bonds with up to one million avid golfing consumers in just a three-month span, individuals who are fervently awaiting what you have to provide—be it golf equipment, sports attire, luxury vehicles, premier financial services, exclusive timepieces, or elite banking solutions.
We stand on solid ground with our projections: This venture is poised to not just meet but double current golfer numbers. Picture a loyal community of golfers championing your brand with fervor.
Beyond preserving the sport, this venture is a gateway to scaling your business to unprecedented heights. There’s a pressing need for corporate sponsorship funds to pivot towards expanding the golfer base and enriching sponsor-client portfolios—it’s high time those investments yielded substantial returns.
Unmoved by old tactics? Then let’s pioneer a movement, erect an alliance centered on augmenting the sport for our brands and securing a devoted clientele eager to celebrate and purchase your offerings.
What is the Customer Acquisition Cost (CAC) for your company?
Identifying an accurate CAC can be quite challenging, particularly when figures differ significantly across various industries and based on the organization responsible for the report. Nevertheless, in sectors such as banking, consumer goods, financial services, manufacturing, real estate, retail, and technology (hardware/software), you might find the CAC spectrum to be anywhere from $20 to $2,000 per acquired customer. Naturally, you possess a deeper understanding of your business than these organizations or myself; nevertheless, let’s assume your CAC lies in the $50 to $100 range and explore a few possible scenarios of what your company’s CAC would be when you sponsor MMC’s GOLF: It’s Everyone’s Game growth initiative.
FIVE EXAMPLE SCENARIOS BASED ON A ONE-TIME $5M INVESTMENT:
| Scenario | No. of Facilities | New Golfers | Conversion Rate | New Customers | CAC | |
| 1. | Worst-case | 500 | 1M | 20% | 200,000 | $25.00 |
| 2. | Mediocre Success | 2,500 | 5M | 20% | 1,000,000 | $5.00 |
| 3. | Modest Success | 5,000 | 10M | 20% | 2,000,000 | $2.50 |
| 4. | Satisfactory Success | 7,500 | 15M | 20% | 3,000,000 | $1.67 |
| 5. | Optimal Success | 10,000 | 20M | 20% | 4,000,000 | $1.25 |
Certainly, aiming for 10,000 partnering facilities may seem a tad ambitious without the PGA Tour, the PGA of America, the LPGA, the USGA, the DP World Tour, or LIV Golf by our side, but envisioning a collaboration with 7,500 facilities strikes an exciting balance between ambition and realism. That 7,500 represents a mere 50% of the golf facilities peppered throughout the United States and considering our comprehensive data and extensive interactions with facility owners and operators bolster our confidence in claiming that at least half of the US golf facilities are poised to embrace significant business growth.
Moreover, it’s crucial to acknowledge that the figures we’re discussing pertain solely to membership purchases. These numbers don’t even scratch the surface of the additional value generated through indirect engagement. Think about the millions of potential patrons coming in contact with your brand during our campaigns, which typically span an energizing 3-4 months buzzing throughout the local community—each interaction creating ripples of residual return on investment. Not to overlook the core and avid golf aficionados who already exhibit interest and purchasing potential for what you offer; these individuals aren’t just leads—they’re prequalified opportunities waiting to be harvested.
Rest assured, we deal only in concrete figures that can be firmly grasped and measured—such as membership sales in this instance—as opposed to speculative projections. This commitment ensures that we paint you a picture not just of possibilities but of tangible results rooted in reality.
This sponsorship is nothing short of strategic brilliance—an unequivocal ‘no-brainer’ for sagacious minds who discern its limitless capacity for unrivaled returns and market supremacy.
GOLF: It’s Everyone’s Game!