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About the Founder

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Enterprising innovator Chuck Thompson is the forward-thinker behind MMC®, an influential company he founded in 1991, originating from pursuits that began a decade earlier. As a prolific author, his works “Golf: The Untapped Market” and “EGO: Edging Golf Out” articulate his innovative strategies for expanding the golf industry through strategic player acquisition, development, and retention.

Embracing a unique twist on traditional “Loss Leader” Marketing, Chuck has pioneered what he calls “Lost Leader” Marketing. Built around his philosophy that negates the need for businesses to incur losses to attract clientele, he advocates for harnessing overlooked or undervalued assets to craft compelling offers that captivate consumers and spur decisive action—essentially crafting propositions no one can refuse.

Originally tailored for revitalizing membership at elite athletic clubs, MMC® pivoted to energize the golf industry in the face of imminent downturns as the 21st century dawned. Starting in 2005, and with an impactful campaign launched in 2006 aimed squarely at engaging casual and non-golfers, MMC® sought to infuse new vitality into the sport.

Acknowledging the limitations within his own team’s resources, Chuck Thompson invites leaders of the golfing world—tours, associations, corporations, philanthropists—to partake in this transformative initiative. MMC®’s mission is one that tirelessly promotes greater accessibility, diversity, and inclusivity in golf. It’s more than a program; it’s a movement inviting collaboration to foster growth and love for the game that unites us all.

GOLF: It’s Everyone’s Game!